1) As long as I've completed my LinkedIn profile, I'm fine
It's a great first step, but to maximize the power of LinkedIn, get involved. This site is not a 'set it and forget it" channel. Social media is social for a reason. Post status updates, "like," comment and share things that your connections post. These activities will get you in front of non-connections, expanding your reach.
2) It's better to have multiple endorsements over recommendations
Endorsements on LinkedIn aren't bad. But, think for a minute how easy they are to get. All a person has to do is click. A recommendation takes thought and greater effort. Aim to get a few high quality recommendations for your profile and return the favor by writing a recommendation for someone else.
3) I can only contact people who are connections
Not true! If you share a group membership, you can reach out to them. This is a little-known trick that can be helpful if you're looking for a job and want to get more information from a potential employer without connecting with them.
4) Publishing a post is tricky, time consuming and only for writers
LinkedIn's blogging platform is intuitive to use. You don't need to be a professional writer. All you need is a topic. Start with what you know about your job, career or field and write in a conversational style. Use bullets and numbered lists (like you see in this post). Share something of value to others in your industry. Did you recently attend a seminar or take part in a work event? We all have areas of expertise. Your knowledge and insight help showcase your value to your connections (and potentially a new employer!).
Want to learn more about working for CRH Americas?
Visit us at CRH Americas Careers and follow us on social media